Process: 1st Round

2nd Round with me and another director - role-playing exercise

• Tell me what you know about Good & Proper Tea? Motivations for applying for the role.

• G&P

  • Story
  • Current Team - my role and requirements
  • Current status / Strategy
    • Direct
      • Indy Cafe
      • Hotel
      • Restaurant
    • Wholesale Distributor
    • Contract Catering
    • Retail
      • Ocado
      • Delis/Farmshops

• D2C and other plans for growth

General Sales Questions:

• What attracts you to a role in sales in particular
• What characteristics make you suitable to a role in sales?
• What attracts you to FMCG and in particular sales over other areas of work? Has previously worked as a recruiter and at VIP polymers
• From experience, building a network has been key to understanding and unlocking some sales opportunities. FMCG is a new industry for you. How would you go about developing a network and build new relationships in London?
• How would you go about identifying suitable prospective customers and building a pipeline of potential sales leads?
• How would you then go about contacting these leads and finding the right stakeholder to speak to?
• Sales is hard/rollercoaster what motivates you to get up in the morning? What would keep you going off the back of multiple rejections?
• Organisation will be key - are there any tools you use in your current role that help you keep on top of things?
• Pub waiter experience - did you have sales people come in?
• What experience do you have interacting with sales people?
• Lead generation - a large part of your role will be hunting down new independent cafe accounts. How would you go about this?
  • Instagram
  • Email
  • Newsletters
  • Network
  • Trade Shows
  • Distributors